To make creative work today is necessarily to navigate the digital environment — to make choices about where the work lives, how it circulates, what its relationship is to the infinite quantity of other work that surrounds it online. The digital life has changed not only the distribution of creative work but its production: the tools available, the collaborative possibilities, the temptation of constant revision and public sharing before the work is ready. These are not only practical questions but questions about what kind of maker one wants to be and what relationship to attention — one's own and others' — the work requires.
Each step builds on the last.