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Aurelius · Work & Leadership
Knowledge + Guidance

How do we run our fundraise instead of letting investors run it?

You are about to let strangers put a price on what you built. That price is not the truth of its worth — it is a negotiation, and negotiations reward the prepared. If you do not understand the cap table before you enter the room, you will leave the room owning less than you think, for reasons you did not see. Most founders fail here not from bad character but from bad arithmetic. They confuse enthusiasm for terms. They sign a board seat away because a check felt like validation. They do not model what round three looks like when they agreed to round one's preferences. This is not cynicism — it is diligence, the same diligence you'd want from anyone building something that must survive contact with reality. You are not raising alone. Your team will live inside whatever structure you agree to — the option pool, the vesting, the control provisions. Decide together, with the same numbers in front of everyone, before any term sheet arrives. Understanding is not optional here. It is the whole job.

◆ How this problem reads on the two dials
GuidanceKnowledge
Coaching
More to learn
1:1 with AureliusWith others (a Pod)
Some one-to-one
Practise with peers
Valuation, dilution, and deal terms are mechanical and must be taught correctly before any coaching on posture or negotiation will help.
How the two dials adapt to you →
What’s really going on

Learn the mechanics first — valuation, dilution, liquidation preference, board control — then decide together what you will not sign away. A term sheet is not an honor. It is a set of numbers. Read every one before you feel flattered by any of them.

🔒 What you’ll build togetherUnlock by starting
A moveBuild a cap table model together before any term sheet exists, and run three future rounds through it so dilution is not a surprise.
A moveAssign one person to read every clause aloud to the group — liquidation preference, pro-rata rights, board composition, anti-dilution — until everyone can explain it back without notes.
A moveWrite down, as a team, the three terms you will not accept, before you are in a room with someone offering you money.
A moveGet every term sheet reviewed by counsel who represents you, not the investor, before anyone signs.
A moveAfter each investor meeting, compare notes as a group on what was actually promised versus what was actually offered in writing.
PractiseCap Table Stress Test · a Pod of 4 · 30 min

What changes unlock by starting

  • Your team can explain your own cap table and what happens to it after two more rounds.
  • You know your walk-away terms before you are offered any terms at all.
  • No one signs anything the rest of the team hasn't read and understood.
  • You raise money without giving away control you didn't know you were giving away.
One object, two jobs: a public answer to a real problem, and — the moment you start the chat — Aurelius’s live plan for your version of it.